Whilst sunning myself in Tel Aviv the other week I was devouring a pretty awesome book by Daniel Priestly and this quote really hit home for me.
“THE WORLD IS CHANGING AND SO MUST YOU.”
It was after reading this sentence and the paragraphs that followed that the penny dropped.
I realised my constant struggle and frustrations with business and life was down to one simple thing.
My resistance to change.
Sitting in any place of resistance is not only painful but bloody exhausting.
My stubbornness to continue trying to work the same way that I have been for the last 9 years was getting me nowhere and no matter how long I continue the struggle, it never will.
It’s plain and simple – Things are different now and there’s only one thing for it – we need to let go of the way things worked in the past.
Yeah, sure, learning and understand something new is daunting at first, it looks a lot like work, but after we’ve grasped the concept of whatever it is we are learning then it always enhances our lives in some shape or form.
Because knowledge is power.
Just as 20 or even 10 years ago it seemed a simpler time to run a business, and arguably a simpler time to run your life, what we actually have now is a wealth of shades between the black and white. Every single one of us – rich or poor, old or young – has a ridiculous amount of opportunity at our fingertips.
Back in 2000, if you did something quirky, arty, cool or a bit different (ie. what pretty much ALL businesses are doing right now!) people would have a tough time finding you.
You’d still have to somehow fit your business into the categories of the yellow pages.
Until recently you had to work within a structure and there was little freedom.
Today, there are teenagers across the globe KILLING IT online from just their bedroom with nothing more than a phone with a wifi connection and a desire to send out a message.
There are now millions of small, lean enterprises honing in on serving individuals rather than generic markets.
You can now have unique things that were made for “people just like you.”
The internet has connected so many.
On the internet no one can be too fussy or have strange taste, we are all part of a “tribe” as we have found others out there who think like we think and believe as we believe.
On the flip side though, there are some very stressed out business owners and entrepreneurs out there who haven’t quite grasped social media and/or are still stuck in the dark ages with all things technology. I had one sitting at my coffee table yesterday at the end of his tether trying to get some advice as to how to continue on with the one thing he is trained to do and has been doing all his life.
These business owners and entrepreneurs are angry, frustrated and struggling to adapt to the way things are now because they think they haven’t got the luxury of a tech or marketing department and don’t even know where or whom to turn to learn all this new stuff for conducting their business online…
BUT they are missing the point.
It is not social media, e-commerce platforms or opt-in web pages that make people rich or popular.
IT’S THEIR MESSAGE.
All social media does is make them louder.
There is ALOT of noise out there, but the one thing that will cut through it all and speak to the people you want to speak to is your message, and this can be neatly tied up in the “brand of you.”
Comparing yourself to others is simply setting yourself up to fail.
If you just try to copy everyone else, imitate what they are doing and speak how they speak, you’ll get lost in the noise and won’t be heard.
Now, maybe you don’t run a business, perhaps you’re struggling on a personal level online with, Oh, I don’t know, say… online dating??
The same principles apply. You need to be clear about your message and ensure what you are putting out there is “on brand” and that is the wonderful and unique brand of you.
When it comes to conducting your business life or your personal life, if you don’t know what you stand for or really know the message that you are trying to get across, then no amount of marketing or mentoring can help you put it out there with success – You’ll have very little luck getting noticed, and if you do, the chances are you’ll be attracting the wrong thing anyway.
We’re technically in fun times here.
Anything goes these days – We can play by our own rules and the scope of which we can explore, create and achieve is limitless.
We’re all thinking outside the box more and more to grab people’s attention in this noisy online and offline world and in doing so our creativity is blossoming.
So relax, have fun with it because I’ve got some good news for you…
Success is no longer only reserved for the qualified or elite. Anyone can grab a slice of the pie!
All you have to do?
Be unapologetically you.